Sofia Klein worked as a sales and marketing intern for C2Dx throughout the spring and summer of 2023. She’s a 2023 graduate from Kalamazoo College with marketing experience in the startup world. During her time with C2Dx, Sofia created informational, customer-centric content including an Acute Compartment Syndrome White Paper, and infographics outlining T/Pump Therapy Use and Compartment Syndrome Comparison. She also took part in the Shaw Scalpel rebranding photoshoot.
Learn more about Sofia below.
Interest in C2Dx:
I realized for my last summer in Kalamazoo, I wanted to have valuable work experience. I wanted to learn a lot and be able to improve my skills before I start an MBA program. So, I looked through the Kalamazoo College Alumni Network, to see what careers people had and if any of them were in marketing, and found Sarah’s contact information and reached out.
Previously, the companies that I worked for were tech startups that had major apps they were trying to sell. I think the startup community is interesting. I like that everyone has a lot of connection and experience watching the company grow. Getting to be a part of that is exciting.
Biggest Take Away from Internship:
The work experience has consistently proven to be the biggest learning lesson for me, over any time sitting in a classroom. I think that throwing myself into the environment, not knowing anything, trying to do things on my own, and seeing what I’m able to do just from starting at ground zero, is really exciting.
Definitely the white paper. I know a lot about acute and chronic exertional compartment syndrome, how that affects people, what the symptoms and risks are, and what the recovery process looks like after getting a fasciotomy. All of that is going to be in my mind forever.
Technical Skills Enhanced:
My skills with Adobe have improved significantly. I think at the beginning, I knew what I was doing. I knew how to do a lot of things, but now, I can create things very quickly. Also, understanding how to communicate in certain environments. The regulation behind medical device marketing, and what things to say versus what things you can’t say, has been a great skill to have.
And last: collaboration. Learning how to work more so as a team than as an individual.
Future in the Medical Device Industry:
I have no idea what the future holds, but I definitely find the industry interesting. Being in the advertising and marketing space, I like that I can help people in a way that you otherwise couldn’t, because you’re working in medical device.
I graduated from Kalamazoo College, Class of 2023 with a major in business and a concentration was Judaic studies. Next, I move to Israel to get my MBA and to attend Reichman University.